Got a Long Company Name ? Learn 3 Tips for Awesome Logo Design

For your company logo to make an impact, it must be catchy and memorable. However, this is difficult to achieve if your company name has many words and characters. That is why I have decided to cover some unique way to tackle this challenge by offering 3 tips for designing logo for a long company name.

1. Abbreviate Company Name

I know you are in love with your company and its name, but to energize your logo you might need to use a shorter version of your company name. Here, you abbreviate the company name and craft your logo with the resulting abbreviation letters.

You can achieve this by retaining only the initials e.g Thomson's Harpers Restaurant abbreviated to THI and the letters rearranged to design a remarkable piece of logo.
An alternative is to adopt the first or the most important word in the company and discard the others and eventually end up with a shortened name that can be easily manipulated to produce the right effect.

If you were hired by clients as a logo designer you will need to seek for their permission in order to abbreviate their company name.

2. Use a Representative Image

Some words are accurately captured by images, if your company name fall in this category, then you can adopt the image as your company logo without the burden of the long name. Of course, you will have to redesign the generic image to fit the company's logo, that is why you are a Graphic Designer in the first place.

3. Creative Arrangement of Words

You can still design a great company logo even if you choose to retain the full company name just by applying a little bit of creativity. In this method, you try out various geometrical arrangement of the words in the company name either all vertical, some horizontal or by slanting some words in relation to others. Then you screen your designs and select the perfect one to be fine tuned for the final logo.

Now you have learnt how you can turn a long company name into an asset that works for you. All you need do is apply your artistic creativity to the logo design process. If you incorporate these tips in to your logo deign, you will be able to confidently take on the design of every long name company logo.

Article courtesy of Graphixhome, read more at graphixhome.blogspot.com