4 Main Elements of Logo designs - Graphixhome

In this article we are going to discuss the 4 major elements of logo design, this is part of our lesson series on logo design. This article may look simple but applying the lessons to your design will help you systemise your logo design process and make your logo standout and relevant.

1. Make it Simple
Logos are meant to be simple, it is the face of a company. If you want to create a logo, you are better off using a very simple image, diagram or object as your design base.

Keeping logo simple is a lot harder than it sounds, that is why we have graphic designer for hire online. For instance, the apple logo was created by logo designers and it immediately tell the view what the product represents.

In addition, logo should be simple because we want every one of the brand audience age range to be able to identify the company with little to no efforts.


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2. Attention Grabbing

 Logos have to be simple and also grab the viewers attention so as to be memorable. This really ties to the simplicity of the design. Making anyone who glance at the logo for fear seconds able to remember it is a very important part of design.


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A good test of memorability is showing a stranger your logo for a 5 seconds and then asking them to sketch the logo from memory.
If the test subject easily draws the logo, then your logo design is memorable.


3. Make it lasting

 A comprehensive research will ensure that your logo design pass the test of time. As a graphic designer , you should never create logos that fade away with time.

4. Keep it Appropriate

 If you are hired as a freelance designer to design a logo for an accountant, you shouldn't make it look like a restaurant's logo, if it does, then there is a big problem because it is not appropriate for your client's brand. So, make sure every logo design you make is appropriate for the business sector. A good strategy is to check existing logos for ideas.

In conclusion, Logo designers must  create logos that represents the brand.


Now you know the 4 Elements that is essential for your logo design.
For more tips on Logo designs and graphic design in general click here to visit graphixhome blog.
If you need a logo designer for your company, contact graphixhome here.

Comments

  1. Hazel Donovan2 August 2017 at 09:59

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  2. Graphic Design Agency3 January 2019 at 19:12

    If this is the first meeting then don't expect exact figures but you might be surprised how close early estimates often come to the final figure.

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